The India Energy Storage Alliance (IESA) was launched in 2012 by Customized Energy Solutions to promote Energy Storage and Micro grid technologies and their applications in India. IESA does this by creating awareness among various stakeholders to make the Indian industry and power sector more competitive and efficient, and by promoting information exchange with the end users to assist with more informed decision making. IESA also provides insights to technology developers and system integrators on the policy landscape and business opportunities in India through frequent interaction with key stakeholders. With response received from the storage industry across the globe, the IESA is quickly gaining a strong foothold across various stakeholders and technology providers. To further the growth of awareness about storage and the application of storage to solve electricity system problems, the IESA has also launched the Knowledge Partner Network (IESA KPN) for an open and transparent information exchange that will assist with decision making.